Specifically, killing Car Thing cost the company €31 million (roughly $40.45 million CAD). Use the cable and power adapter to connect the device to a 12V power outlet. From the Setup tab on the website: Connect Car Thing to power. Coincidentally, that line from the earnings release also happens to be Spotify’s announcement that it’s stopping production of the Car Thing. You still need an aux cable or BT adapter. I may be in the minority here with a car so old it doesn’t have Bluetooth or an infotainment centre, and even I thought the Car Thing was useless (not that it was ever available in Canada).Īs reported by The Verge, Spotify’s latest earnings release noted that its decision to stop manufacturing Car Thing “negatively impacted” its reported gross margin. And most people who have a car also likely have a way to play Spotify in that car, such as through a Bluetooth connection or the car’s built-in infotainment centre. The thing is, most people who have Spotify also probably have a smartphone that they use Spotify on. We’ve already released some software updates and will continue to evolve and improve it over time. Car Thing does require a paid Spotify Premium subscription planwhether that’s an Individual, Family, Duo, or Student planand connects to your smartphone for mobile data. Spotify stopped manufacturing its ‘ Car Thing‘ vehicle accessory in a move that comes as a complete and total surprise that absolutely no one could have predicted.Ĭar Thing, for those unfamiliar, is a small smartphone-like accessory with a big dial stuck on it for navigating Spotify in the car. Spotify usersFree and Premiumcan sign up for the Car Thing waitlist.
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